Pure Abundance™ Volumizing Shampoo lifts fine hair up and fills it out. Hair looks fuller, feels thicker, stays more abundant. Plant-based formula boosted by certified organic acacia gum Aroma of certified organic peppermint, ylang ylang, palmarosa and jasmine Active Ingredients: Acacia: While Ancient Hebrews considered Acacia wood to be sacred, the Aztecs used the gum as both a dye and food, eating the seedpods as an aphrodisiac. Acacia gum adds volume to fine hair. Aveda’s “Art and Science of Pure Flower and Plant Essences” calls for ingredients of the highest integrity. Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society.